Entertaiment is a broad and diverse activity, ranging from the clown at a birthday party or a Broadway show to your friends fighting over the last potato chip. It includes movies and television, music (listening or playing), reading novels, short stories, poetry, magazines, and plays, sports, games, and visual art. The word entertainment derives from the medieval Latin term entretenir, combining the prefix inter- with the suffix tenere, meaning “to hold inside.” Entertaiment is consumer activity that communicates to an audience from an external stimulus and offers pleasure in a passive form. Bates and Ferri (2010) define entertainment as six elements: objective, communication, external stimulus, pleasure, audience, and passivity.